EMPLOYEE FILE · 001● LIVE — INVITE ONLY

Ada

ROLE — Media-buying analyst
REPORTS TO — You
TRAINED BY — The media buyers at Ads on Tap, on real accounts
ACCESS — Read-only. She asks before anything changes.
FIRST DAY ON THE JOB

Connect your account. 60 seconds later:

ACCOUNT AUDIT · yourbrand.comB+
⚠ CREATIVE FATIGUE
3 ads past frequency 4 — ROAS on them down 38% in 14 days
⚠ BUDGET BURN
€120/day still flowing to the fatigued three
● EVERGREEN
Your top ad has held ROAS for 9 weeks — protect it, don't touch it
● WHERE YOU STAND
Cost per purchase in the top 40% of accounts your size
Illustrative audit — yours is built from your account's live numbers.
EVERY DAY AFTER

You ask. She answers from your numbers.

what should I cut this week?
Three ads have fatigued — frequency above 4 and ROAS down 38% over 14 days. Together they spent €2.1k last week. Want the list, or the full report?
the list. and what do I replace them with?
Sent. Your last three winners share one thing: a price-comparison hook in the first 3 seconds. I'd brief the next batch on that angle — want me to draft the brief?
AND WHEN YOU'RE NOT LOOKING

She flags it before you'd have noticed.

⚠ WATCHOUT · TUE 14:02
Two ads are pointing at a landing page that returns a 404. They've spent €86 since it broke this morning. Want the ad list so you can pause them?
WEEKLY REPORT · MON 08:30
The recap your team would have spent Friday writing: what moved, why it moved, and the three decisions waiting for you — in your inbox before standup.

Ada is taking her first clients.

Access is invite-only while we onboard the first accounts. Connect your ad account for the free 60-second audit and a seat on the floor — or talk to the founder first.

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