Ada
- ROLE —
- Media-buying analyst
- REPORTS TO —
- You
- TRAINED BY —
- The media buyers at Ads on Tap, on real accounts
- ACCESS —
- Read-only. She asks before anything changes.
First day on the job
Connect your account. 60 seconds later:
⚠ Creative fatigue
3 ads past frequency 4 — ROAS on them down 38% in 14 days
⚠ Budget burn
€120/day still flowing to the fatigued three
● Evergreen
Your top ad has held ROAS for 9 weeks — protect it, don't touch it
● Where you stand
Cost per purchase in the top 40% of accounts your size
Illustrative numbers, real report format — yours is built from your account's live data, with a "how we got this" behind every figure.
Every day after
You ask. She answers from your numbers.
what should I cut this week?
Three ads have fatigued — frequency above 4 and ROAS down 38% over 14 days. Together they spent €2.1k last week. Want the list, or the full report?
the list. and what do I replace them with?
Sent. Your last three winners share one thing: a price-comparison hook in the first 3 seconds. I'd brief the next batch on that angle — want me to draft the brief?
And when you're not looking
She flags it before you'd have noticed.
Two ads are pointing at a landing page that returns a 404. They've spent €86 since it broke this morning. Want the ad list so you can pause them?
The recap your team would have spent Friday writing: what moved, why it moved, and the three decisions waiting for you — in your inbox before standup.
Ada is taking her first clients.
Access is invite-only while we onboard the first accounts. Connect your ad account for the free 60-second audit and a seat on the floor — or write to the founder first.