Emma · your AI email marketer
The Klaviyo AI agent your agency hopes you never meet.
My name is Emma. My job is simple: make your email list make more.
- Reads your whole Klaviyo accountEvery flow, campaign and list, and what each one earned
- Emails in your brand's lookYour logo, your photos, your layouts
- Any campaign, any flow you wantDone in minutes
Your free email audit
Example shop · Klaviyo
- −2,400
Sign-ups lost
The sign-up form was switched off for all of last November.
- 2 products
Flow misses new products
Your post-purchase flow checks product names, so buyers of your two newest products never get it.
- 3 emails
Send more of this
Early access emails earned the most per person last year. Emma has three ready for this month.
Walked through on your 30-minute callEmma builds every fix in Klaviyo.
Every month
Every month, an email plan from Emma.
She reads what last month's emails earned, then plans the next month: who each email is for, why now, and what it asks. You say yes, or change it.
- 1What last month's emails earned
- 2What she would send next, and to whom
- 3Every email written and designed in your look
- 4Press and hold, and she builds them in Klaviyo
Emma
Example shop · 9:04
Morning! Your emails brought in $18,400 last month. Flows made $11,200 of it, campaigns $7,200.
What I'd send in November: six emails. Black Friday early access goes to past buyers a day before everyone else.
November plan · 6 emails
- Past buyers first
- Everyone
Early access, past buyers
Ready · November 20
See the plan
She does the work
The worst part of email? Emma does it.
Emma
You know the most annoying part? Building the email. The copy, the images, the layout, the links, the phone version. Tell me what you want to send. I'll handle the rest.
You · 09:14
Black Friday early access for past buyers. 25% off. It goes out on Thursday.
Campaign built in Klaviyo
Emma · 09:14 · BF-EarlyAccess-Nov
Subject
You're in early: 25% off starts today
Preview text
A day before everyone else, for the people who already own a kettle.
Checked in three previews
After it goes out she tells you what it earned, and what she would change next time.
She reads the best
How AG1 does it, email by email
Emma
Before I build yours, I read what the best brands send. Here is AG1's welcome series, and everything they send after an order.
AG1 · Welcome series
Starts when someone joins the list
- 1The free Welcome KitShows what is in the box, item by item: canister, scoop, shaker, travel packs.
- 2Is it worth it?One scoop next to the products it replaces.
- 3Keep it simpleOne scoop, once a day, in very few words.
- 4What to expectA timeline from day one to month three.
- 5The proofCustomer survey results, one number per line.
- 6The priceThe daily cost, set against a morning coffee.
- 7What is in itThe ingredients, and what is left out.
- 8The closeThe daily cost next to coffee, energy drinks and takeaway. No discount.
Emma's readEach email answers one doubt, in the order a buyer has them. None of the eight offers a discount. The last three make the daily price look small next to a coffee.
AG1 · After the order
Starts with the first order
- 1Order confirmedSent when the order is placed.
- 2It has shippedTracking, and an invite to the members' group.
- 3It has arrivedDay-one tips from other customers: when to drink it, how to mix it.
- 4Make it a habitThree tips for a daily routine.
- 5Ask the nutritionistTheir in-house nutritionist answers the most common questions.
- 6UpgradeOne-time buyers are asked to subscribe, with a monthly saving and the Welcome Kit.
- 7Restock confirmedSent with every subscription renewal.
Emma's readThree emails teach the daily routine before the one that asks people to subscribe, because people who use it every day are the ones who reorder.
From AG1's public emails: the Really Good Emails archive and The Inbox's June 2025 breakdown of the welcome series.
AG1 · welcome email 1, drawn as an outline
Emma's notes on this email
AG1
- Sent to
- New subscribers, as email 1 of the 8 in the welcome series.
- Opens with
- The free Welcome Kit, unboxed item by item, before any word about the product.
- Why it works
- It opens with a free gift and shows every piece of it. There is no discount anywhere.
- Weak spot
- It never says what AG1 costs. The price waits until email 6.
Next testName the daily price in email 1, and run it against waiting until email 6.
She knows everything
She knows your list better than anyone you've hired
Emma
I've read every email you've ever sent and every flow you've ever built. I know what each one earned, who got it, and what you haven't tried yet.
Every email, ever
Every campaign and flow you've sent: who got it, what it said, what it earned.
Your customers
Who bought what and when, and who is due to buy again.
Your products
Prices, bundles, and which products bring people back.
Your voice
How you write, learned from your emails, your site and your reviews.
Your look
Your logo, fonts, colours and the layouts you already send.
What the team knows
The offer Ada is running and the page Leo built, so your emails match them.
She tells it straight
Two things she'll tell you that nobody else will
Emma
I'll tell you what is missing from your account, and whether the people you're paying are doing the work.
$188 per email
One sample account: 8 campaigns and no new flows in 30 days on a $1,500/mo retainer.
The month, day by day. A dot is an email sent.
3 of 5 flows missing
One sample shop: welcome and abandoned checkout were running. The other three did not exist.
The five flows every shop needs
- WelcomeRunning
- Abandoned checkoutRunning
- Post-purchaseMissing
- ReplenishmentMissing
- Win-backMissing
She remembers
Tell her once. She never asks twice.
Emma
Every time you give me feedback, I learn from it. Show me once, tell me why, and I'll write your emails the way you would.
Emma's memory
Your shop
You said, once
“Never put a discount in the subject line.”
Applied to every subject line since. You never said it twice.
You said, once
“Past buyers hear about a launch a day before everyone else.”
Every launch plan since starts with past buyers.
You said, once
“No emails on Sundays.”
Saved. She'll flag any plan that tries.
Show her once, tell her why, and she does it your way from then on.
Step one
It starts with a free email audit
The audit is how Emma applies for the job. On a 30-minute call we connect your Klaviyo together. Emma reads every flow, every campaign and every list, and shows you what is missing and what she would send next.
If she finds real money, you'll want to keep her around. If she finds nothing? You keep the findings, and we part friends.
- 1
Leave your email
No password, no forms. That's the whole sign-up.
- 2
Answer two questions
Which email tool you use, and who runs your email.
- 3
Book a 30-minute call
We connect Klaviyo together on the call, and Emma shows you what she finds.
Trust
The fine print, up front
Exactly what you're agreeing to
- Nothing is connected before the call. We connect your Klaviyo together, through Klaviyo's own sign-in.
- Nothing changes in your Klaviyo without your yes.
- Emma never deletes anything in your account.
- The audit is free. No credit card needed.
Who's behind Emma
Emma comes from the team behind Ada. We have run Meta ads for online shops for over a decade, and we built Emma to do the email work that follows those ads: the audit, the monthly plan, and every campaign and flow.
The Tinkers team
Her team
Emma works with Ada and Leo
“I watch your ads every day and tell you what changed.”
“I build the page your ad sends people to, so more of those clicks buy.”
“I plan, write and design your emails, and check how each one did.”
They share one memory of your business, so the offer in your email matches the ad and the page it sends people to.
Hire the email marketer who never sleeps.
Free · no credit card · 30-minute call
Tinkers · Emma works inside your own Klaviyo account. · Privacy