Ada vs AdAmigo.ai
If you want one AI across Meta and Google that also designs ads, AdAmigo.ai fits; if you want your Meta account to have one agent's full attention, with acting alone earned in your own account rather than switched on, choose Ada.
Both are AI media buyers that propose changes before making them, and AdAmigo.ai also covers Google Ads and designs ads. Ada is one agent focused on your Meta account, in a chat your team shares, and acting alone is something she earns in each account. Access to Ada is invite-only while the first accounts are onboarded.
He'll look at your ad account and show you where it's losing money.
Checked against AdAmigo.ai’s website on November 3, 2026. Each fact’s number leads to its source at the foot of the page.
Side by side
| Topic | Ada | AdAmigo.ai |
|---|---|---|
| What it is | An AI media buyer that works in the company's own Meta ad account. | "Your AI media buyer for Meta and Google ads."[1] |
| Built for | Companies that advertise on Meta, especially e-commerce and direct-to-consumer brands. | Built for brands just getting started and teams spending millions; it also has a page for agencies.[1] "Run Meta and Google ads from one chat, for one brand or fifty."[1] |
| Ad platforms | Meta: Facebook and Instagram. | Meta and Google Ads: each workspace connects one Meta ad account and one Google Ads account.[2] |
| How it works in the account | An AI agent. She watches the ads every day, says what changed, answers questions about the account and proposes changes such as a new budget or pausing an ad. | Every day Autopilot audits the accounts and creative, then proposes each change with what it does, why, and the expected impact.[1] |
| Who decides on a change | "Watch only" is the default, and she changes nothing. With "Ask me first," a change waits until someone in the workspace approves it. "Act alone" can be chosen only after ten of her suggestions in that account have been approved. Anyone in the workspace can stop her at any time. Every change she makes is recorded, and she never deletes anything. | You approve changes one by one, or turn on auto-apply and let it run the account within your goals and limits.[1] |
| Making ads | Ada does not make ads. Diego, another Tinkers agent offered separately, designs static ads for review. | Designs new versions of your best ads in the same style; you approve them, or let it launch them.[1] |
| Reporting | Explains in a shared chat what changed in the account and why. | Custom agents send alerts to Slack or Gmail when something breaks, and can pause ads when a product is about to sell out.[1] |
| Price | Shared on a call with the founders. | Entry $99 a month per workspace (accounts spending under $2,000 a month), Unlimited $349 a month per workspace ($2,000+ a month), and a done-for-you media buyer at $899 a month per workspace.[2] Every plan starts with a 7-day free trial.[2] |
He'll look at your ad account and show you where it's losing money.
If you mainly need Google Ads and new ad designs
- AdAmigo.ai covers Google Ads as well as Meta, in one workspace.[2]
With Ada: If your spend is on Meta, every check and proposal Ada makes is about that one ad account.
- It designs new versions of your best ads. Ada does not make ads.[1]
With Ada: Diego, another Tinkers agent offered separately, designs static ads for review, so Ada stays on the account.
Who Ada is for
- Your Meta account gets one agent's full attention.
- Acting alone is earned through approved suggestions in your own account.
- A person in your workspace approves each change until you choose to let her act alone.
How Ada works with you
What your week looks like with Ada
- Every day, Ada checks your Meta ad account.
- She writes what changed in plain words, in a chat your team shares.
- When something should change, she proposes it with the reason.
- You approve it in the chat or on the Account page, or turn it down.
No rules to write and no dashboard to learn.
Where Ada is different
- Acting alone is earned, not switched on: "Act alone" can be chosen only after ten of Ada's suggestions in that account have been approved.
- Anyone in the workspace can stop her at any time.
- She works on Meta only, so every check and proposal is about that one ad account.
Why teams choose Ada
- The daily checks get done. Ada reads your Meta ad account every day and brings you each decision with its reason.
- Everyone sees the same picture. She explains what changed in plain words, in a chat your team shares.
- You stay in charge. She starts on "Watch only," anyone can stop her at any time, and every change she makes is recorded.
Questions
Both are AI media buyers that propose changes to an ad account and explain them. AdAmigo.ai covers Meta and Google Ads and designs ads; Ada works on Meta only, gives that one account her full attention, and earns acting alone in it through approved suggestions.
Only if you turn on its auto-apply setting; otherwise you approve changes one by one. Ada starts on "Watch only"; "Act alone" can be chosen only after ten of her suggestions in that account have been approved, and anyone in the workspace can stop her at any time.
AdAmigo.ai lists $99 a month per workspace for accounts spending under $2,000 a month and $349 a month above that, with a 7-day free trial. Ada's price is shared on a call with the founders.
Sources
- adamigo.ai (opens in a new tab), read on November 3, 2026
- adamigo.ai/pricing (opens in a new tab), read on November 3, 2026
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He'll look at your ad account and show you where it's losing money.
Daniel founded Tinkers after managing over $55M in ad spend and running ads for over 15 years.