Ada vs Smartly
If you run creative production and media across many channels at scale, Smartly fits; if you are a brand advertising on Meta and want the account watched every day and each change brought to you with its reason, choose Ada.
Smartly is a platform for advertising teams to operate: creative production, cross-channel campaigns and measurement, with services on top. Ada does the daily work in one Meta ad account and brings you the decisions, so there is no platform to staff.
He'll look at your ad account and show you where it's losing money.
Checked against Smartly’s website on November 3, 2026. Each fact’s number leads to its source at the foot of the page.
Side by side
| Topic | Ada | Smartly |
|---|---|---|
| What it is | An AI media buyer that works in the company's own Meta ad account. | Brings AI into every step of advertising, from production to cross-channel performance.[1] |
| Built for | Companies that advertise on Meta, especially e-commerce and direct-to-consumer brands. | Agency, performance, brand and creative teams; customers shown include Samsung, Spotify and Uber.[1] |
| Ad platforms | Meta: Facebook and Instagram. | Meta, TikTok, Pinterest, Snapchat, Reddit and YouTube.[2] Connected TV ads across 200+ streaming services.[3] |
| How it works in the account | An AI agent. She watches the ads every day, says what changed, answers questions about the account and proposes changes such as a new budget or pausing an ad. | Predictive Budget Allocation shifts spend to winners across channels and platforms; smart rules run themselves.[3] |
| Making ads | Ada does not make ads. Diego, another Tinkers agent offered separately, designs static ads for review. | Design, scale and launch creative with AI-powered automation and AI-powered creative templates.[1] |
| Reporting | Explains in a shared chat what changed in the account and why. | One view across the whole ad estate.[1] |
| Who does the work | Ada, an AI agent, does the daily work in the account. People in the workspace decide how far she may go. | Creative services (scaled creative campaign production) and managed services.[4] |
| Price | Shared on a call with the founders. | No price or free trial is listed on its website; it offers a demo.[1] |
He'll look at your ad account and show you where it's losing money.
If you mainly need many channels and services
- Smartly covers Meta, TikTok, Pinterest, Snapchat, Reddit and YouTube. Ada works on Meta only.[2]
With Ada: With Ada, a brand advertising mainly on Meta gets an AI media buyer working in that account, without a platform to staff.
- People as well as software: creative services and managed services.[4]
With Ada: Ada does the daily work in the account herself, and the people in your workspace decide how far she may go.
Who Ada is for
- You get an AI media buyer working in your Meta account, without a platform to staff.
- Changes are proposed and explained before they happen.
- Your team decides from one shared chat.
How Ada works with you
What your week looks like with Ada
- Every day, Ada checks your Meta ad account.
- She writes what changed in plain words, in a chat your team shares.
- When something should change, she proposes it with the reason.
- You approve it in the chat or on the Account page, or turn it down.
No rules to write and no dashboard to learn.
Where Ada is different
- Ada is built for brands advertising on Meta, not for an enterprise team across every channel.
- She watches one Meta account every day and explains in plain words what changed and why.
- She changes nothing until the account's setting allows it, and "Act alone" opens only after ten approved suggestions in that account.
- Anyone in the workspace can stop her at any time.
Why teams choose Ada
- The daily checks get done. Ada reads your Meta ad account every day and brings you each decision with its reason.
- Everyone sees the same picture. She explains what changed in plain words, in a chat your team shares.
- You stay in charge. She starts on "Watch only," anyone can stop her at any time, and every change she makes is recorded.
Questions
Smartly is built for advertising teams working across many channels, with creative and managed services; the customers it shows are large brands, and it offers a demo rather than a listed price or trial. A brand that advertises mainly on Meta and wants one AI media buyer in that account is the case Ada is built for.
On November 3, 2026, its website listed no price and no free trial; it offered a demo. Ada's price is shared on a call with the founders.
No. Ada works on Meta: Facebook and Instagram. Smartly covers Meta, TikTok, Pinterest, Snapchat, Reddit, YouTube and connected TV. On Meta, Ada checks the account every day and proposes each change with its reason.
Sources
- smartly.io (opens in a new tab), read on November 3, 2026
- smartly.io/social-media (opens in a new tab), read on November 3, 2026
- smartly.io/media-suite (opens in a new tab), read on November 3, 2026
- smartly.io/services/managed-services (opens in a new tab), read on November 3, 2026
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He'll look at your ad account and show you where it's losing money.
Daniel founded Tinkers after managing over $55M in ad spend and running ads for over 15 years.