Tinkers

What size is a Facebook ad?

Meta recommends 1440 × 1800 pixels (4:5) for Facebook Feed images and videos, and 1440 × 2560 (9:16) for Facebook Stories and Reels.

Checked against Meta's Ads Guide on 3 November 2026.

The specs

Facebook ad size: Meta's published specs by placement
PlacementRecommended sizeAspect ratiosMax file sizeSafe zone
Facebook Feed
1440 × 1800recommended
4:5recommended1:1 and 4:5supported
Image: 30 MBmaximumVideo: 4 GBmaximum
Not listed by Meta
Facebook Stories
1440 × 2560recommended
9:16recommended
Image: 30 MBmaximumVideo: 4 GBmaximum
Roughly 14% top, 35% bottom and 6% each side kept free of text and logosMeta's guidance
Facebook Reels
1440 × 2560recommended
9:16recommended
Image: 30 MBmaximumVideo: 4 GBmaximum
Roughly 14% top, 35% bottom and 6% each side kept free of text and logosMeta's guidance
Facebook Marketplace
At least 1080 × 1080recommended
1:1recommended
Image: 30 MBmaximumVideo: 4 GBmaximum
Not listed by Meta
Facebook Right ColumnDesktop only
At least 1080 × 1080recommended
1:1recommended
Not listed by Meta
Not listed by Meta
CollectionA cover image or video, then 3 product images; opens an Instant Experience
At least 1080 × 1080recommended
1.91:1 to 1:1range
Image: 30 MBmaximumVideo: 4 GBmaximum
Not listed by Meta

Check your file

Pick a placement and enter a size, or drop a file. The drawing shows whether it fits, gets cropped, or sits with space around it.

Width × height (px)

Fits. 1:1 is within the 1:1 to 4:5 Meta lists for Facebook Feed, so the file shows whole.

Facebook ad dimensions by placement

Facebook Feed takes 1440 × 1800 pixels at 4:5 for images and video, with a minimum width of 600 pixels for images. Stories and Reels take 1440 × 2560 at 9:16. Marketplace and the right column use 1:1 at 1080 × 1080 or larger, and the right column shows on desktop only.

Feed images: 4:5 or 1:1

Meta's Help Center says both 1:1 and 4:5 are supported in Feed placements, and recommends vertical 4:5 for single-image ads in Facebook Feed. The Ads Guide gives Facebook Feed an aspect ratio tolerance of 3%, and a 4:5 image needs to be at least 750 pixels tall.

The rest of the build

Character limits covers the words, Instagram story size the vertical placements, and every placement sits in one table. Once the ad runs, the CPM calculator and the CPC calculator show what each placement costs.

Questions

1440 × 1800 pixels at a 4:5 ratio is Meta's recommended size for Facebook Feed images and videos. Images can be up to 30 MB and videos up to 4 GB.

1440 × 2560 pixels at 9:16, with a minimum width of 500 pixels for images. Meta's guidance is to keep roughly 14% at the top, 35% at the bottom and 6% on each side free of text and logos.

Meta recommends cards of at least 1080 × 1080 pixels at 1:1 in Facebook Feed, with 2 to 10 cards in one carousel.

For Facebook Feed, Meta's Ads Guide lists a minimum width of 600 pixels and a minimum height of 750 pixels for a 4:5 image. The right column's minimum is 254 × 133 pixels.

Sources

Every figure on this page comes from Meta's own pages, read on 3 November 2026. Meta changes these specs from time to time, so check the source before a large production run.

More ad specs and calculators

Every placement →
/meta-ad-specs/character-limitsFacebook ad character limitsPrimary text, headline and description counts for every placement./meta-ad-specs/instagram-story-sizeInstagram story size1440 × 2560 at 9:16, the safe zone and how long a story plays./meta-ad-specsMeta ad specsEvery placement in one table, with the 9:16 safe zone drawn to scale.spend ÷ impressions × 1,000CPM calculatorThe price of 1,000 impressions.spend ÷ clicksCPC calculatorWhat one click costs.

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