AI media buyer vs Facebook ads agency
If you want people to own your strategy, make your creative and run several channels, an agency fits; if you want your Meta account checked every day and each change brought to you with its reason, choose Ada.
An agency gives you people: media buyers, and often strategists, designers and copywriters. Ada does the daily work in your Meta ad account every day and brings you the decisions to approve. The two can work side by side.
He'll look at your ad account and show you where it's losing money.
Agencies differ. This page describes the usual ways they work, not any one agency.
Side by side
| Topic | Ada | A Facebook ads agency |
|---|---|---|
| What it is | An AI media buyer that works in the company's own Meta ad account. | A team of people who plan and run your ads for a fee. |
| Who does the work | Ada, an AI agent, does the daily work in the account. People in the workspace decide how far she may go. | Media buyers, and often strategists, designers and copywriters. |
| Ad platforms | Meta: Facebook and Instagram. | Often several channels, depending on the agency: Meta, Google, TikTok and more. |
| How it works in the account | An AI agent. She watches the ads every day, says what changed, answers questions about the account and proposes changes such as a new budget or pausing an ad. | People check the account and make changes on a schedule agreed with you, often with a weekly or monthly report. |
| Who decides on a change | "Watch only" is the default, and she changes nothing. With "Ask me first," a change waits until someone in the workspace approves it. "Act alone" can be chosen only after ten of her suggestions in that account have been approved. Anyone in the workspace can stop her at any time. Every change she makes is recorded, and she never deletes anything. | Set by your agreement with the agency. Ask what they may change without asking you first. |
| Making ads | Ada does not make ads. Diego, another Tinkers agent offered separately, designs static ads for review. | Many agencies make ads, shoot content or brief creators as part of the work. |
| Price | Shared on a call with the founders. | Usually a monthly retainer, a share of ad spend, or both. Ask each agency for its terms. |
He'll look at your ad account and show you where it's losing money.
If you mainly need strategy and creative people
- An agency gives you people who can plan positioning, offers and launches with you, and many have designers, editors and copywriters.
With Ada: Ada does not replace that. She does the daily work in the Meta account and can sit beside an agency or an in-house marketer, so their people spend their time on strategy and creative.
- An agency can run Google, TikTok and other channels alongside Meta. Ada works on Meta only.
With Ada: On Meta, Ada checks the account every day and brings each change with its reason before it happens.
Who Ada is for
- Your account is checked every day.
- You see the reason for each change before it happens.
- You keep strategy in-house and hand Ada the daily work.
How Ada works with you
What your week looks like with Ada
- Every day, Ada checks your Meta ad account.
- She writes what changed in plain words, in a chat your team shares.
- When something should change, she proposes it with the reason.
- You approve it in the chat or on the Account page, or turn it down.
No rules to write and no dashboard to learn.
Where Ada is different
- Ada checks the account every day and says in plain words what changed.
- Every change she proposes comes with its reason, in a chat your team shares.
- You set how far she may go: "Watch only" by default, "Ask me first," or "Act alone" once ten of her suggestions in that account have been approved.
- Anyone in the workspace can stop her at any time.
Why teams choose Ada
- The daily checks get done. Ada reads your Meta ad account every day and brings you each decision with its reason.
- Everyone sees the same picture. She explains what changed in plain words, in a chat your team shares.
- You stay in charge. She starts on "Watch only," anyone can stop her at any time, and every change she makes is recorded.
Questions
It can take over the daily work in the ad account: watching results, spotting what changed and proposing budget and pause decisions. It does not replace what an agency's people bring in strategy and creative. Ada works in the company's own account, so she can sit beside an agency or an in-house marketer.
Ada's price is shared on a call with the founders. Agencies usually charge a monthly retainer, a share of ad spend, or both, so compare the terms you are offered.
Ada works in the company's own Meta ad account, in a workspace where several people can join the chat. Ask on a call how that would fit the way your agency works.
No. Ada works on the account. Diego, another Tinkers agent offered separately, designs static ads for review.
Related comparisons
All comparisons →Free calculators
Book a free call with Daniel
He'll look at your ad account and show you where it's losing money.
Daniel founded Tinkers after managing over $55M in ad spend and running ads for over 15 years.