Ada vs Birch (formerly Revealbot)
If you want to write your own automation rules and run them across several ad platforms, Birch fits; if you want your Meta account read every day and each change brought to you with its reason, with no rules to write, choose Ada.
Revealbot is now called Birch. With Birch, you write the rules and it runs them. With Ada there are no rules to write: she reads your Meta account every day, explains what changed and brings you the decisions to approve.
He'll look at your ad account and show you where it's losing money.
Checked against Birch’s website on November 3, 2026. Each fact’s number leads to its source at the foot of the page.
Side by side
| Topic | Ada | Birch |
|---|---|---|
| What it is | An AI media buyer that works in the company's own Meta ad account. | Ad automation for performance teams: it automates the repetitive work behind paid social.[1] Revealbot was renamed Birch in October 2024.[2] |
| Ad platforms | Meta: Facebook and Instagram. | Meta, Instagram, Google Ads, Snapchat Ads and TikTok Ads.[1] |
| How it works in the account | An AI agent. She watches the ads every day, says what changed, answers questions about the account and proposes changes such as a new budget or pausing an ad. | Rules you set pause underperformers, scale winners and control budgets, with nested conditions, custom metrics and 20+ actions, checked every 15 minutes.[3] |
| Who decides on a change | "Watch only" is the default, and she changes nothing. With "Ask me first," a change waits until someone in the workspace approves it. "Act alone" can be chosen only after ten of her suggestions in that account have been approved. Anyone in the workspace can stop her at any time. Every change she makes is recorded, and she never deletes anything. | Birch AI builds a rule from a plain-language description, and you review it before it goes live.[1] Birch AI suggests rules but never adjusts a budget or pauses an ad on its own; each suggestion needs your sign-off.[3] |
| Making ads | Ada does not make ads. Diego, another Tinkers agent offered separately, designs static ads for review. | Stage builds ads in bulk from a Google Sheet plan and Drive media across Meta, TikTok and Snapchat; nothing publishes on its own.[4] Explorer tracks ad performance, spots fatigue and finds top assets.[5] |
| Reporting | Explains in a shared chat what changed in the account and why. | Reports, an activity page and a Slack integration from the Essential plan up.[6] |
| Price | Shared on a call with the founders. | Essential from $49 a month and Pro from $99 a month; Enterprise is a custom plan. Pricing depends on monthly ad spend across all connected accounts.[6] A 14-day free trial, no credit card required.[6] |
He'll look at your ad account and show you where it's losing money.
If you mainly need rules across several channels
- Birch covers Meta, Google Ads, Snapchat and TikTok. Ada works on Meta only.[1]
With Ada: If Meta is where your spend goes, every check and every proposal Ada makes is about that account.
- You write the rule, its conditions and its action yourself, and Birch checks it every 15 minutes.[3]
With Ada: Rules have to be written and kept up to date as the account changes. With Ada there are none to write: she reads the account and brings each change with its reason.
Who Ada is for
- You get decisions to approve instead of rules to write and maintain.
- Every change arrives with its reason before it happens.
- Your Meta account gets a daily read without anyone building automation.
How Ada works with you
What your week looks like with Ada
- Every day, Ada checks your Meta ad account.
- She writes what changed in plain words, in a chat your team shares.
- When something should change, she proposes it with the reason.
- You approve it in the chat or on the Account page, or turn it down.
No rules to write and no dashboard to learn.
Where Ada is different
- No rules to write. Ada reads the account herself every day and says in plain words what changed and what she would do about it.
- Each proposal comes with its reason, so a person can approve or turn it down in the chat.
- Trust is earned per account: "Watch only" first, "Ask me first" next, and "Act alone" only after ten approved suggestions in that account.
- Anyone in the workspace can stop her at any time.
Why teams choose Ada
- The daily checks get done. Ada reads your Meta ad account every day and brings you each decision with its reason.
- Everyone sees the same picture. She explains what changed in plain words, in a chat your team shares.
- You stay in charge. She starts on "Watch only," anyone can stop her at any time, and every change she makes is recorded.
Questions
Birch lists Essential from $49 a month and Pro from $99 a month, with Enterprise as a custom plan; the price depends on monthly ad spend across all connected accounts. It offers a 14-day free trial with no credit card required. Ada's price is shared on a call with the founders.
Yes. Revealbot announced in October 2024 that it is now Birch, and revealbot.com now leads to bir.ch.
Birch runs automation rules: you decide the conditions and the actions, and it applies them. Ada is an AI media buyer: she reads the account, explains it, and proposes changes, which happen only as far as the account's setting allows.
You can give Ada a rule in your own words, such as when an ad should pause, and she checks the account against it and flags a breach. There is no rule builder to set up by hand: the rule is a sentence, and Ada keeps reading the rest of the account too.
No. Ada works on Meta: Facebook and Instagram. Birch also covers Google Ads, Snapchat and TikTok. On Meta, Ada checks the account every day and brings each change with its reason.
Sources
- bir.ch (opens in a new tab), read on November 3, 2026
- bir.ch/blog/revealbot-is-now-birch (opens in a new tab), read on November 3, 2026
- bir.ch/manage (opens in a new tab), read on November 3, 2026
- bir.ch/stage (opens in a new tab), read on November 3, 2026
- bir.ch/explorer (opens in a new tab), read on November 3, 2026
- bir.ch/pricing (opens in a new tab), read on November 3, 2026
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Daniel founded Tinkers after managing over $55M in ad spend and running ads for over 15 years.