Tinkers

Meta ad specs for every placement

Meta recommends 1440 × 1800 pixels (4:5) for Facebook and Instagram Feed images and 1440 × 2560 (9:16) for Stories and Reels, with images up to 30 MB and videos up to 4 GB.

Checked against Meta's Ads Guide on 3 November 2026.

1.91:1Widest for Instagram Feed images
1:1Marketplace, right column, carousel
4:5Facebook and Instagram Feed images
9:16Stories and Reels
Meta's guidance for 9:16 Stories and Reels: leave roughly 14% at the top, 35% at the bottom and 6% on each side free of text, logos and other key elements.

The specs

Meta ad specs: Meta's published specs by placement
PlacementRecommended sizeAspect ratiosMax file sizeVideo lengthSafe zoneText
Facebook Feed
1440 × 1800recommended
4:5recommended1:1 and 4:5supported
Image: 30 MBmaximumVideo: 4 GBmaximum
1 second to 241 minutesrange
Not listed by Meta
Primary text: 50–150 charactersrecommendedHeadline: 27 charactersrecommended
Instagram Feed
Image: 1440 × 1800recommendedVideo: 1080 × 1920recommended
Image: 4:5recommendedImage: 1.91:1 to 4:5rangeVideo: 9:16recommended
Image: 30 MBmaximumVideo: 4 GBmaximum
1 second to 60 minutesrange
9:16 video follows the Stories and Reels safe zoneMeta's guidance
Primary text: 125 charactersrecommendedHeadline: 40 charactersrecommendedHashtags: 30maximum
Facebook Stories
1440 × 2560recommended
9:16recommended
Image: 30 MBmaximumVideo: 4 GBmaximum
1 second to 3 minutesrange
Roughly 14% top, 35% bottom and 6% each side kept free of text and logosMeta's guidance
Primary text: 125 charactersrecommendedHeadline: 40 charactersrecommended
Instagram Stories
1440 × 2560recommended
9:16recommended
Image: 30 MBmaximumVideo: 4 GBmaximum
1 second to 60 minutesrange
Roughly 14% top, 35% bottom and 6% each side kept free of text and logosMeta's guidance
Primary text: 125 charactersrecommended
Facebook Reels
1440 × 2560recommended
9:16recommended
Image: 30 MBmaximumVideo: 4 GBmaximum
No maximummaximum
Roughly 14% top, 35% bottom and 6% each side kept free of text and logosMeta's guidance
Primary text: 40 charactersrecommendedHeadline: 55 charactersrecommended
Instagram Reels
1440 × 2560recommended
9:16recommended
Image: 30 MBmaximumVideo: 4 GBmaximum
0 seconds to 15 minutesrange
At least 14% top, 35% bottom and 6% each side kept free of text and logosMeta's guidance
Primary text: 44 charactersrecommended
Facebook Right ColumnDesktop only
At least 1080 × 1080recommended
1:1recommended
Not listed by Meta
Not listed by Meta
Not listed by Meta
Headline: 40 charactersrecommended
Facebook Marketplace
At least 1080 × 1080recommended
1:1recommended
Image: 30 MBmaximumVideo: 4 GBmaximum
1 second to 241 minutesrange
Not listed by Meta
Image: primary text 125, headline 40, description 30 charactersrecommendedVideo: headline 25 charactersrecommended
Messenger StoriesMeta's current placement list names Messenger Stories, not the inbox
Video: 1080 × 1920recommended
9:16recommended
Image: 30 MBmaximumVideo: 4 GBmaximum
1 second to 60 secondsrange
Video: roughly 14% (250 px) top and bottom kept free of text and logosMeta's guidance
Primary text: 125 charactersrecommendedHeadline: 40 charactersrecommended
Audience NetworkNative, banner, interstitial and rewarded video in other apps
Image: 398 × 208minimum
Video: 9:16recommended
Image: 30 MBmaximumVideo: 4 GBmaximum
Native: 1 second to 2 minutesrangeRewarded: 3 to 61 secondsrange
Not listed by Meta
Primary text 125, headline 40, description 30 charactersrecommended
CollectionA cover image or video, then 3 product images; opens an Instant Experience
At least 1080 × 1080recommended
1.91:1 to 1:1range
Image: 30 MBmaximumVideo: 4 GBmaximum
Not listed by Meta
Not listed by Meta
Primary text: 125 charactersrecommendedHeadline: 40 charactersrecommended

Check your file

Pick a placement and enter a size, or drop a file. The drawing shows whether it fits, gets cropped, or sits with space around it.

Width × height (px)

Wider than the 9:16 screen of Instagram Stories, so it shows whole with empty space above and below: about 44% of the screen.

Meta's guidance for 9:16 Stories and Reels: leave roughly 14% at the top, 35% at the bottom and 6% on each side free of text, logos and other key elements.

How to read the table

Each figure carries the word Meta uses for it. A recommended size is what Meta suggests for the sharpest result. A minimum or maximum is a limit the upload has to meet, and a range is the span Meta accepts. Character counts are recommendations: Meta lists them under text recommendations, not as limits.

For one format in more detail, see Instagram story size, Facebook ad size, Reels ad specs, video ad specs and character limits.

One ad, several shapes

Meta's Ads Guide recommends 4:5 for Facebook and Instagram Feed images and 9:16 for Stories and Reels, the shape that fills a phone held upright. When an ad runs in several placements, Ads Manager adjusts the media to fit more of them; uploading a file in each placement's own shape gives more control over how it appears.

After the ad runs

Specs decide whether an ad shows as designed, not whether it works. Once it runs, the CTR calculator shows how often people click, the CPM calculator what a thousand impressions cost, and the ROAS calculator what the spend brought back.

Questions

Meta's Ads Guide recommends 1440 × 1800 pixels at 4:5 for Facebook and Instagram Feed images, and 1440 × 2560 at 9:16 for Stories and Reels. Images can be up to 30 MB.

4 GB. Meta's Help Center states a maximum file size of 4 GB for all videos, and every placement page in the Ads Guide lists the same limit.

No. The Ads Guide lists primary text, headline and description counts under text recommendations. They are the lengths Meta recommends for each placement.

Meta's guidance is to leave roughly 14% at the top, 35% at the bottom and 6% on each side of a 9:16 asset free of text, logos and other key elements, so the profile icon and the call to action do not cover them.

Yes. Meta's placement list on 3 November 2026 includes Audience Network native, banner and interstitial, and Audience Network rewarded videos.

Sources

Every figure on this page comes from Meta's own pages, read on 3 November 2026. Meta changes these specs from time to time, so check the source before a large production run.

More ad specs and calculators

/meta-ad-specs/instagram-story-sizeInstagram story size1440 × 2560 at 9:16, the safe zone and how long a story plays./meta-ad-specs/facebook-ad-sizeFacebook ad sizeFeed, Stories, Reels, Marketplace and the right column, by pixel./meta-ad-specs/reels-ad-specsReels ad specs9:16 at 1440 × 2560, the Reels safe zone and the shorter text./meta-ad-specs/video-ad-specsFacebook video ad specsSizes, lengths and file settings for video in every placement./meta-ad-specs/character-limitsFacebook ad character limitsPrimary text, headline and description counts for every placement.clicks ÷ impressions × 100CTR calculatorHow often people click.spend ÷ impressions × 1,000CPM calculatorThe price of 1,000 impressions.

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