Tinkers

What are the specs for Reels ads?

Meta recommends 1440 × 2560 pixels at 9:16 for Reels ads on Facebook and Instagram, with videos up to 4 GB and up to 15 minutes on Instagram.

Checked against Meta's Ads Guide on 3 November 2026.

The specs

Reels ad specs: Meta's published specs by placement
PlacementRecommended sizeAspect ratiosMax file sizeVideo lengthSafe zoneText
Instagram Reels
1440 × 2560recommended
9:16recommended
Image: 30 MBmaximumVideo: 4 GBmaximum
0 seconds to 15 minutesrange
At least 14% top, 35% bottom and 6% each side kept free of text and logosMeta's guidance
Primary text: 44 charactersrecommended
Facebook Reels
1440 × 2560recommended
9:16recommended
Image: 30 MBmaximumVideo: 4 GBmaximum
No maximummaximum
Roughly 14% top, 35% bottom and 6% each side kept free of text and logosMeta's guidance
Primary text: 40 charactersrecommendedHeadline: 55 charactersrecommended

Check your file

Pick a placement and enter a size, or drop a file. The drawing shows whether it fits, gets cropped, or sits with space around it.

Width × height (px)

Wider than the 9:16 screen of Instagram Reels, so it shows whole with empty space above and below: about 44% of the screen.

Meta's guidance for 9:16 Stories and Reels: leave roughly 14% at the top, 35% at the bottom and 6% on each side free of text, logos and other key elements.

The Reels safe zone

For Instagram Reels, Meta's Ads Guide asks advertisers to consider leaving at least 14% of the top, 35% of the bottom and 6% on each side free of text, logos and other important elements, so they are not cropped, covered by the profile icon or the call to action, or too close to the edges of phones taller than 9:16. The Facebook Reels page asks for roughly the same 14%, 35% and 6%.

Length and text

Instagram Reels video ads run from 0 seconds to 15 minutes; the Facebook Reels page lists no maximum length. Meta recommends 44 characters of primary text on Instagram Reels, and 40 characters of primary text with a 55-character headline on Facebook Reels.

Stories, video and the numbers after

The same 9:16 file works in Stories: see Instagram story size, and video ad specs for every placement's video length. Once a Reels ad runs, the CTR calculator and the CPA calculator show whether it earns its spend.

Questions

1440 × 2560 pixels at 9:16 is Meta's recommended size for Reels ads on Facebook and Instagram.

Meta's Ads Guide lists 0 seconds to 15 minutes for Instagram Reels video ads, with files up to 4 GB.

250 pixels for ads under 30 seconds, and 500 pixels for ads of 30 seconds or longer.

The percentages match: Meta's guidance for both is to keep about 14% at the top, 35% at the bottom and 6% on each side clear of text and logos.

Sources

Every figure on this page comes from Meta's own pages, read on 3 November 2026. Meta changes these specs from time to time, so check the source before a large production run.

More ad specs and calculators

Every placement →
/meta-ad-specs/instagram-story-sizeInstagram story size1440 × 2560 at 9:16, the safe zone and how long a story plays./meta-ad-specs/video-ad-specsFacebook video ad specsSizes, lengths and file settings for video in every placement./meta-ad-specsMeta ad specsEvery placement in one table, with the 9:16 safe zone drawn to scale.clicks ÷ impressions × 100CTR calculatorHow often people click.spend ÷ conversionsCost per acquisition (CPA) calculatorWhat each conversion costs.

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